Dr. Bronner’s, family-owned maker of the iconic natural soap brand, has announced its vice president of global sales, Mike Stacy, is leaving the company on February 1st.

Stacy has been at Dr. Bronner’s for 12 years. He has accepted a leadership position at Indigo Wild, maker of Zum natural products for the home and body. 

David Bronner, the company’s CEO (shown above, center) and Michael Bronner, president, (above at far right) will lead the sales department during this transition period. The company will evaluate internal and external candidates to choose Stacy’s replacement.

Dr. Bronner’s senior sales managers, Gina Coccari and Marc DeRosa will also play key roles during the transition, continuing to lead natural and mass market sales, respectively. Promoted earlier last year, they have already assumed control of most sales functions and have been keystones to Dr. Bronner’s growth and new account acquisition and management.

Michael Bronner comments, “Mike has been the architect of our sales operation…we will miss him dearly. As his good friend, I am excited for him to embark on this new journey. This opportunity will allow him to do what he loves for a smaller mission-driven brand that shares similar values: build and scale a sales operation. The move will also allow him to move back to his home turf of the Midwest, which is important to him.”

David Bronner adds, “It’s an understatement to say that Mike has done right by us: we have grown from under $20 million in annual revenue to over $120 million under his tenure. Mike is our dear friend and a true force of nature. He has mentored an incredible team of people and built an amazing well-oiled sales machine that will continue to rock and take us to the next level. While we are sad to see him go, we will continue to effectively sell and distribute our products to people everywhere.” 

Photos: via Dr. Bronner’s/Executive Team Bios

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